WORKSHOP DATES

Course title:
Corporate Design for fresh entrepreneurs, non-profit organisations, entrepreneurs and executives dealing with communications and marketing

Corporate Design (CD) stands for a standardised appearance used for any kind of promotion and presentation representing your company or business to the customers.
Dressed for success! And with your own appropriate CD your company/business is showcased the way you want. From personal experience, we know how important the first impression is. The CD remarkably forms the image of your company/business a potential customer gets. Design creates an enormous value for your company/business!

Course aim
You receive all important theoretical information necessary for the first steps of developing your Corporate Design. Among other things, the aim of the course is to recognise the importance of a Corporate Design!

Participants
Fresh entrepreneurs, executives dealing with communications and marketing, NGOs and associations, as well as businesses, which are interested in developing their own Corporate Design.

Content
_Definition “Corporate Design”
_Difference between “Corporate Design” and “Corporate Identity”
_How does a good CD look like?
_Customer-requirements for a CD
_Consultant-requirements for a CD
_Main components of a CD
_Advantages of a CD
_Expense factor “Corporate Design”
_How to find a competent CD-consultant?
_How does an effective logo look like?
_Examples for logo-designs
_Examples for office equipment
_References

Duration
12 tutorials (2 days)

Dates
10th and 11th of November 2006, Fri 5pm-9pm, Sat 8.30am-4.30pm (Werbe Akademie)
or
24th and 25th of November 2006, Fri 4pm-8pm, Sat 10am-6pm (Polycollege)

Venue
Werbe Akademie at the WIFI Wien (Vienna), Waehringer Guertel 97, 1180 Vienna/Austria
or
Polycollege, Stoebergasse 11-15, 1050 Vienna/Austria

Registration
For more information about registration, click onto the webpage of the above mentioned training institutes:
www.werbeakademie.at
www.polycollege.at

Miscellaneous
If you already set up your own company/business and have your own logo or business forms like business cards, notepaper, etc., you are welcome to bring them along for feedback.